In the fall of 2023, the S.J. Quinney College of Law received a $3.5 million scholarship match from the University of Utah President’s Office. Their challenge to us was to raise $3.5 million, to result in $7 million of scholarship funding for law students over the next five years. To celebrate this challenge and launch our campaign, our team recruited the College of Law Board of Trustees to pledge an additional $60,000 — effectively tripling the first $60,000 raised. We called this our “Trustees’ Triple Match” and rolled out and entire campaign launch around it.
I designed the graphics below using primarily Adobe Illustrator. Adobe Photoshop was used to remove the backgrounds from the clipped headshots in each design. These graphics were distributed on Instagram, LinkedIn, and via on-campus digital marketing signs.
Social Media Graphics
Digital Marketing Signs
**Note: The top fourth of this design that reads, “Scholarship Match,” was a pre-existing design, modified for use in these graphics.