In the spring of 2023, I assisted the S.J. Quinney College of Law in launching a new alumni-outreach program called, “SJQ on the Road.” The concept was simple — travel with the College dean and select staff to regions around the country where we have large concentrations of alumni and host group events in addition to individual donor meetings.

Before we could launch this program, however, we needed a way to brand it. The graphics you see below are what became the final versions of our primary and secondary logos for this event series. The logos were designed primarily using Adobe Illustrator. I designed the “Q” using Procreate in order to achieve a more dynamic tail than could be found with readily available fonts. This dynamic “Q” tail is a key element in relating the overall design back to the idea of travel.

These logos were used on a variety of marketing collateral, including social media graphics, event invitations, email banners, and small flyers.