During the spring of 2024, I served as the project manager for the S.J. Quinney College of Law’s annual Giving Day campaign. This campaign was conducted in collaboration with the larger University of Utah and central annual giving office and the College of Law marketing team.
I oversaw the planning and development of a pre-campaign marketing plan and post-campaign stewardship plan. Additionally, I developed the online crowdfunding webpage and designed all visual collateral used during the campaign, ensuring cohesive branding throughout. I also ghost wrote emails on behalf of the College of Law dean and a student spokesperson.
These efforts resulted in the College’s of Law’s efforts being in the top six percent most successful projects during the University of Utah’s 2024 Giving Day.
Below you will find examples of the marketing collateral, crowdfunding website, and emails developed as part of this campaign.
Marketing Graphics
The graphics below were design using Canva and were utilized in emails, social media posts, on digital screens, and on the crowdfunding webpage.
Crowdfunding webpage banner. 
Save the Date email banner. 
Day-of email banner. 
Donor thank you email banner. 
Digital screen displayed throughout College of Law building. 
Social media graphic used on Instagram and LinkedIn. 
Social media graphic used on Instagram and LinkedIn. 
Social media graphic used on Instagram story.
Social Media Posts
Email Outreach
I drafted the email to the right on behalf of the S.J. Quinney College of Law dean. This email was sent to all 2023 Giving Day donors as a means to thank them for their support, share the impact of their previous investment, and encourage giving during the 2024 campaign.
I drafted the email to the right on behalf of a current student who receives scholarship support. This email was sent on the morning of the campaign launch to share a personal anecdote about the impacts of gifts to the S.J. Quinney College of Law. The email was sent to all existing donors, alumni, and friends of the College.
Crowdfunding Webpage
I developed the webpage below using pre-existing written content, altered to serve the purposes of the Giving Day 2024 campaign, and newly designed graphics to ensure cohesive branding across the campaign.